Case studies

Here are some media solutions made by Fresh Outdoor. Would one of them precisely fit your needs? Let yourself be inspired by what you see and contact us. If a suitable media solution can't be found at our website, challenge us to create one.

BeachBox was welcomed to the beaches of Helsinki

In the summer 2009, Fresh Outdoor introduced BeachBox, a dressing room with outer surfaces that could be used as a tool for advertising. The dressing rooms were situated on public beaches.
PALPA, Suomen Palautuspakkaus Oy, a company that administers the recycling of beverage containers and promotes recycling in Finland, was among the first to try the new product at Aurinkoranta beach in Vuosaari.

The PALPA campaign was customized according to the needs of the client by bringing a separate collection tray next to BeachBox, to which people could return drink containers and also take them and return the containers to returning vendors. In addition to visibility, additional value to the campaign was created by the opportunity to contribute to the cleanliness of the surroundings.

At several beaches, the surprise was a positive one this summer. The BeachBoxes brought to the beaches responded to the needs of both the consumer and the advertiser. Swimming instructors forwarded feedback from the users of the beaches: ”The cubicles seemed like quality work, the wooden structures fit the medium and the wooden floor was warm against bare feet. Also the placement of the cubicles near the waterline gathered praise. The special solution for the return of empty bottles and cans by PALPA was also received well in Aurinkolahti.”

The purpose of PALPA is to take care of the recycling of redeemable drink containers and to promote this activity. The goal is to recover effectively empty drink bottles and cans. The purpose of PALPA is to promote a message of the importance of recycling and to keep the container return percentage high – for the environment. (More about PALPA's activity http://www.pantilliset.fi/).

”We were taking part in the introduction of new, clean swimming booths at the beautiful beach of Aurinkolahti – the collection tray has worked as was planned. It is nice to notice that group spirit has not died, the cost savings to the society are generated and the environment is kept clean for us and for the coming generations,” says Johanna Ljundberg from PALPA.

”These new tools for advertising offering customisation options, such as the trays for collecting the empty bottles and cans installed to swimming booths, respond very well to modern demands. This adds functionality and makes consumers participate. After all, in the beautiful summertime, the nearby environment is an extension of one's own living room. As a result of this project, we are considering introducing the solution also to other beaches next summer,” Ljundberg confirms.

Positive feedback from the campaign came from many different directions.”The beach was very clean. On most mornings the return tray was empty, young boys had already collected bottles and cans and taken them to the store. I believe that a stroke of genius such as this would help to keep other beaches clean as well”, says a worker of the Maritime division of the City of Helsinki, who inspected the beach and the tray every morning.

Pedigree 2009

Fresh prepared a custom-made Guerilla Billboard for Pedigree. In this campaign, the Guerilla featured as an advertising tool as well as a climbing frame. By placing the Guerilla in a dog park, the exact right target group was reached.

As a thank you, Pedigree donated new training vests for the instructors of the dog club. "The frame brought much joy to the dogs, I know mine was constantly frolicking through the hole", says Hannele Pitkä-Liukkonen from the dog club Kivenlahden Koirakerho ry.

Outdoor advertising campaign of the movie I Love You Phillip Morris on Mobile Giant billboards

Campaign period: February 16-March 3, 2010
Number of surfaces: 11 advert surfaces
Campaign area: The metropolitan area, Turku and Tampere
Other campaign media: Television channels Nelonen and SubTV

"The challenging campaign time frame with the winter break and the Olympic Games motivated us to try out a new advertising space. A massive JIM CARREY stood out as a fresh figure in the grey scenery, and drew consumers to line up at the movie theater box offices. The campaign was a complete success, and we achieved our goals quicker than we had estimated. Reusability of the material is a great feature! More Mobile Giant billboards for us, please!"

Sari Leinala
Theatrical & Marketing Manager
Scanbox Entertainment Finland Oy

Fresitan ulkomainoskampanja Liikkuvissa Suurtauluissa

Campaign period: April 27-May 24, 2009, and November 30, 2009, to January 17, 2010.
Number of surfaces: 20 advert surfaces
Campaign area: The metropolitan area
Other campaign media: Iltalehti, 5 times half a page

"I have used Mobile Giant billboards successfully in the past, and now I wanted to try them out for Fresita as well. Fresita is a strawberry sparkling wine and a relatively new brand in Finland, so the purpose of our campaign was to spread information and promote sales with large mobile surfaces. In our campaign, we used afternoon papers and Mobile Giant billboards in the metropolitan area. We also wanted to utilise the reusability of the surfaces, so we executed two campaigns with the same billboards. The results of the campaign were excellent, and all our expectations were met. I intend to use Mobile Giant billboards also in the future."

Pia-Marie Haeggström
Brand Manager
Altia Finland

Fresita outdoor advertising campaign on Mobile Giant billboards

Campaign period: weeks 48-51/2009
Number of surfaces: 30 advert surfaces
Campaign area: The metropolitan area
No other forms of media used during the campaign

"In our business, many importers use the same media tools, but I wanted to do something completely different. Other Altia brands had reported positive experiences with Fresh Outdoor Mobile Giant billboards, so I chose to use the Mobile Giant billboards as Faustino's advertising medium for the rest of the year. We did not use any other forms of media at the same time, but took over the metropolitan area with 30 large mobile surfaces. The purpose of the Mobile Giant billboards was to increase knowledge of Faustino, promote the brand and give an impression of good sales. We were pleased with the campaign, and it certainly met the goals we had set for it. We will surely use Mobile Giant billboards again in the future."

MariaTigerstedt
Brand Manager
Altia Oyj

Suomi